"Build it and they will come"... (If they can find you.)

There's a pervasive myth among Web site managers that submitting your Web site to hundreds of search engines will result in thousands of new visitors. That's just not true. Submitting alone is not enough.

When someone queries a search engine for a keyword related to your site's products or services, will your page appear in the top 10 matches? If you're listed but not within the first two or three pages of results, you lose, no matter how many engines your site was submitted to.

Over 90% of the search engine traffic to most Web sites comes from 8 to 10 major search engines. In our opinion, it is most prudent to target these "majors" with a campaign that will place you on the first page of search term results from their respective servers.